Emma Chamberlin's Brilliant Advertising Tactics
Today, I am going to be talking about why Emma Chamberlin is brilliant with her advertising.
For those of you who don’t know her, or don’t know her well… Emma Chamberlain is a 21-year-old YouTuber turned everything!
Turned everything? What does that mean?
When Emma Chamberlain was 16 years old, she began sharing content on YouTube, and her relatability and openness quickly allowed her to connect with a global audience of young fans. In no time, she gained millions of followers and developed a dedicated following, enabling her to expand her reach and eventually move away from YouTube entirely.
Emma has done an exceptional job of growing alongside her fan base, and she has achieved this through various business endeavors and collaborations. One of the most notable ventures, which utilizes her own name and likeness, is Chamberlain Coffee. Emma's YouTube channel prominently featured her love for coffee, and she astutely transformed this beloved niche into a highly successful business. By understanding her target market and their preferences, Emma was able to create a trendy coffee company that deeply resonates with her audience.
One of the brilliant marketing strategies employed by Chamberlain Coffee is the inclusion of merchandise with nearly half of their orders. This approach not only boosts brand loyalty but also provides an additional opportunity for fans to proudly display their support for Emma and her brand. Another notable advertising tactic employed by Chamberlain Coffee is their Instagram page, @chamberlincoffee. They excel at staying up-to-date with social media trends while remaining true to their brand identity and consistently posting visually appealing and cohesive content. By actively following social media trends, Chamberlain Coffee demonstrates their understanding of the evolving landscape and their ability to adapt to the preferences of their target audience. This allows them to stay relevant and capture the attention of potential customers who are actively engaging with popular trends on platforms like Instagram.
While Emma not only does an awesome job of advertising and marketing her company well, she also does an amazing job of marketing herself. One of the ways she accomplishes this is through brand collaborations. One of the most notable and brilliantly executed collaborations Emma has undertaken is her work with Vogue to conduct red carpet interviews at the Met Gala for the past three years. By engaging in this collaboration, Emma has positioned herself alongside renowned celebrities and established a presence within the Hollywood scene. This opportunity allows her to enhance her personal brand, expand her reach to a broader audience, and further solidify her status as a prominent figure in the entertainment industry. The association with Vogue and the prestigious event like the Met Gala elevates Emma's visibility and credibility, giving her access to influential individuals and enhancing her reputation as a tastemaker.
In conclusion, Emma Chamberlain has proven herself to be a brilliant marketer and advertiser through her various endeavors. Emma Chamberlain's brilliance in advertising stems from her innate ability to connect with her audience, leverage her passions, and seize opportunities for growth. As she continues to evolve and explore new ventures, it will be exciting to see her innovative marketing approaches and the impact she will make in the future.
Thank you so much for sharing! I of course, like many, love Emma Chamberlain and her blunt honesty and dry, relatable humor. I thought you did an excellent job of addressing the many ways in which she has achieved success. I liked reading your thoughts on how her collaborations with the Met Gala have helped her rise to fame. I had never thought of her appearances here as a marketing strategy but you did a fantastic job of convincing me of the ways it benefits her. She truly is brilliant!
ReplyDeleteHello Siena
ReplyDeleteI really enjoyed reading your blog about Emma Chamberlin because of how interesting it is. I also got to learn so much about her that I didn't know before. I knew Emma was a famous 21-year-old YouTuber, but I never knew she had a coffee shop called Chamberlain Coffee. Just like you mentioned, I feel like it was pretty smart of her to advertise her love for coffee and start her own coffee shop because not only will it help her name grow bigger, but the business will easily succeed because she was already famous due to youtube. You also mentioned that her merch plays another big role in her coffee shop, which is also a smart advertising move. Thank you for sharing!
Hi Siena,
ReplyDeleteI used to be a big fan of Emma Chamberlain so it was interesting to read about the business she was able to build. I have heard of the coffee before but did not know the steps she took to make it so successful. As a marketing major myself, it is cool to hear how people build a brand around themselves. I liked how you brought up that she includes merchandise in all the orders since that is a very clever way to have people advertise for her by using the merchandise. Though it may cost her extra with the free promotions, it is very strategic in the long run and she most likely profits more off of it now because of that. I also think you brought up a great point with the fact that she interviews people at the Met Gala because it is crazy to think about how a young teen YouTuber was able to build an entire brand and business around themselves and it is quite rare to be as successful as she became.